dacadoo launches Portuguese version of dacadoo with its local partner in Brazil

dacadoo launches today the Brazilian Portuguese version of its award-winning dacadoo health engagement solution with its local partner LivWell Saúde e Bem-Estar in Brazil

22 JULY 2014, ZURICH, SWITZERLAND
Summary
Zurich, Switzerland – The innovative mobile health company dacadoo launches today the Brazilian Portuguese version of its award-winning dacadoo health engagement solution with its local partner LivWell Saúde e Bem-Estar in Brazil.

dacadoo offers a comprehensive health engagement and lifestyle navigation solution that enables individuals to track, manage and benchmark their health and well-being in an easy and fun way. Applying the principle of what you can measure you can manage, dacadoo visualizes the current health and well-being of an individual with a personal Health Score, a scientifically calculated number from 1 (low) to 1,000 (high). The score works as an indicator and moves up or down in real-time, depending on how the body values, emotional wellbeing, and activities (exercise, nutrition, stress and sleep) change.

Brazil is not only a very large market with a population of 300 million people but also a quick adopter in online services. It has among the highest adoption rates of social media such as Facebook and Twitter in the world and it is expected that the uptake of digital health and wellness solutions have a high potential for growth in this country. Given the specific market conditions of Brazil, dacadoo signed a reseller agreement with the innovative team of LivWell Saúde e Bem-Estar that are based in Joinville, Brazil and who focus on Brazilian corporate health programs. The dacadoo website and the mobile dacadoo apps for the Android and iPhone smartphones are now fully available in Brazilian Portuguese.

“Offering the dacadoo Health Score in the local language is a key enabling first step for the adoption of this innovative service, and we’re very happy to join forces with the team of Livwell in Brazil to make dacadoo a success in this important market” explains Peter Ohnemus, founder and CEO of dacadoo. Rodrigo Tanus, founder and CEO of Livwell Saúde e Bem-Estar states: “When dacadoo presented at the Health 2.0 conference in São Paulo last year, I was immediately convinced by the idea and the potential of dacadoo in Brazil. I am very happy to be the official partner for the roll-out, as the service fits perfectly in our portfolio of real-time health products for the target group”.

About dacadoo

The dacadoo Health Engagement solution enables consumers to track, manage and benchmark their health and well-being in an easy and fun way. Based on the principle of “what you can measure, you can manage”, dacadoo visualizes the current health and well-being of an individual with a personal Health Score, a scientifically calculated number from 1 (low) to 1,000 (high). The score works as an indicator and moves up or down in real-time, depending on how the body values, emotional wellbeing, and activities (exercise, nutrition, stress and sleep) change. To be active and help individuals remain engaged, dacadoo applies motivation techniques from behavioral science and gaming, uses social dynamics from groups and social networks, and provides personalized feedback through its Health Navigator analytics engine. dacadoo works as health & lifestyle navigator in the pocket, motivates to stay active and keep going, rewards for success and helps to achieve goals. The award-winning company is working with strategic partners from the insurance, mobile telecommunications, health & wellness, and media industry sectors to bring this solution to the global mobile health market. dacadoo has offices in Zurich, Switzerland and in the Silicon Valley, USA.


More information can be found on: www.dacadoo.com

Press contact:
Manuel Heuer, COO
dacadoo ag - Othmarstrasse 8 - 8008 Zürich
Tel.:+41 44 251 23 23 - Fax: +41 44 251 00 72 - manuel.heuer@dacadoo.com

www.dacadoo.com

http://blog.dacadoo.com

https://www.facebook.com/dacadoohealthscore

https://twitter.com/dacadoo

http://www.flickr.com/photos/dacadoo/

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    Manuel Heuer

    Manuel.Heuer @ dacadoo.com
    Phone: + 41 44 2512323 (no support)
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    Yago Veith

    yago.veith @ dacadoo.com

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About dacadoo

Live healthy! Track and benchmark your health and fitness. Get your dacadoo Health Score, share activities with friends, win challenges!

dacadoo has developed an easy-to-use, wireless, secure and fun way to manage your personal health & fitness from a lifestyle, wellness and chronic disease perspective called the dacadoo health platform.

The platform calculates your personal dacadoo Health Score, a number from 1 (poor) to 1’000 (excellent). It is a directional relative indicator of your current health and fitness status in real-time. By integrating gaming and social networking principles, dacadoo motivates you to be active in an easy way by automatically tracking and comparing your personal health, fitness and lifestyle.

The dacadoo health platform enables the tracking of over 100 fitness activities (outdoor and indoor sports) either over the mobile dacadoo tracker app or via manual entry. The dacadoo energy models are based on MET (metabolic equivalent of Task)* which measures the intensity of a physical activity. *Compendium of Physical Activity, Stanford University

Download the free dacadoo smartphone tracker app for iPhone, Android and BlackBerry to track your fitness activities automatically.

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