dacadoo introduces the nutrition module

Dacadoo, the innovative personal wellness and lifestyle management company, launches a comprehensive nutrition tool on its platform.

22 APRIL 2013
Summary
Zurich, Switzerland – The dacadoo health platform now allows users to manage their nutrition, in addition to physical activity. Individuals can track and monitor their personal progress and improvement from a nutritional perspective in real-time. The dacadoo health score, with values between 1 to 1,000 indicates an individual’s optimization potential for health and well-being. It is based on leading-edge clinical and scientific knowledge about what constitutes a healthy lifestyle.

Dacadoo is at the very heart of the Quantified Self movement which originated in the USA. This movement aims to understand and improve personal behavior through personal wellness management and has evolved steadily over the past few years with a growing following in the United States and Europe. Dacadoo, headquartered in Zurich, Switzerland, launched its online wellness and lifestyle platform in 2011. The platform allows an individual to track and monitor their personal health behavior with a view to comparing and improving it over time. Peter Ohnemus, founder and CEO of the company, came up with the idea to measure his fitness using the latest technology during a ski trip. Central to this idea is the concept of a health score that quantifies wellness and health in real-time.

Key highlights:

  • The food/nutrition module has been developed by a specialized nutrition team
  • Based on scientific evidence, it was built on behavioral change towards a healthier diet.
  • It will contain more than 30 different goals and 1’300 everyday nutrition hints.
  • The food/nutrition module will be based on light artificial intelligence
  • It will suggest goals and hints to the user, adapted to the nutrition habits and eating/drinking behaviors of each user.

A balanced diet is one of the important determinants of health, in addition to sporty workouts and relaxation. The current trend in hectic professional lives and other commitments make it increasingly difficult for many people to eat healthy. Even the "products-jungle" and misinformation on foods makes the decision about how to eat healthy more difficult and complicated. Furthermore, neither unhealthy eating habits nor workout habits, sleep problems and stress are reasons to this often leads to obesity. Thus, the risk of disease decreases as quality of life improves. The dacadoo nutrition tool is built on the Mediterranean diet concept. The focus is on plenty of fresh fruit and vegetables, nuts, olive oil, fish, etc. There is no other form of nutritional diet where the health benefits have been so clearly scientifically proven. Studies also show that people who eat a Mediterranean style diet can also lose weight healthily and sustainably. Here, the benefit does not remain on the track. The module proposes an increasingly targeted and personalized set of questions on dietary habits of users and compares them to the traditional Mediterranean diet. Successful nutrition management, however, is not only what and how much we eat, it’s also a question of when, why and how we eat that is just as important. To capture this, the questions asked by dacadoo’s nutrition tool are designed to focus on eating behavior the tool also suggests personal goals, giving users practical tips on how they can improve. The nutrition module learns the user’s habits and proposes improvement goals which are adjusted automatically after a certain time. The more accurate the information gathered, the more accurate the tool can be adapted to the user. In the development of the tool, dacadoo realized that the sustainability of lifestyle changes would be of central importance. In this respect, the nutrition module manages and motivates users until such time as the newly acquired knowledge develops into a positive personal habit - like brushing your teeth.

"The nutrition module contains over 30 different goals and more than 1,300 hints," said Peter Ohnemus, founder and CEO of dacadoo.com proudly. The nutrition module is available in German, French, English and Czech and available on www.dacadoo.com.”

Quotes
"A main aim of the Nutrition Tracker is to implement customized and sustainable lifestyle change" Peter Ohnemus, CEO and founder
"Based on your answers, the Nutrition Tracker determines and suggest personalized nutritional goals and gives you tailored advices" Manuel Heuer, COO
"The Nutrition Tracker helps you to find the most healthy way of eating that fits to you" Yago Veith, Head of Digital Marketing
"The Nutrition Tracker exploits your personal potential to improve your lifestyle. At the same time, it keeps your diet and eating behaviour flexible" Dr. Reto Niedermann, Quality & Compliance Manager
Spokespeople
About dacadoo

Live healthy! Track and benchmark your health and fitness. Get your dacadoo Health Score, share activities with friends, win challenges!

dacadoo has developed an easy-to-use, wireless, secure and fun way to manage your personal health & fitness from a lifestyle, wellness and chronic disease perspective called the dacadoo health platform.

The platform calculates your personal dacadoo Health Score, a number from 1 (poor) to 1’000 (excellent). It is a directional relative indicator of your current health and fitness status in real-time. By integrating gaming and social networking principles, dacadoo motivates you to be active in an easy way by automatically tracking and comparing your personal health, fitness and lifestyle.

The dacadoo health platform enables the tracking of over 100 fitness activities (outdoor and indoor sports) either over the mobile dacadoo tracker app or via manual entry. The dacadoo energy models are based on MET (metabolic equivalent of Task)* which measures the intensity of a physical activity. *Compendium of Physical Activity, Stanford University

Download the free dacadoo smartphone tracker app for iPhone, Android and BlackBerry to track your fitness activities automatically.

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